The key findings from our most recent global telecommunications consumer survey can be summed up in two words: Social disruption. The study clearly validates the population of social networking, instant messaging, microblogs, Internet video and other over-the-top (OTT) communication applications. In addition, it underscores the challenges new conversation channels create for communication service providers (CSPs).
However, it also reveals important information about consumers’ spending priorities, how they make provider-related decisions, their loyalty triggers and more. CSPs can use this information to drive brand passion and develop new strategies for top-notch customer service – including more self-service options. In addition, CSPs can take advantage of consumers’ willingness to collaborate on product and service improvements – and use the rising popularity of social media to do so.
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Showing posts with label Telecommunications. Show all posts
Showing posts with label Telecommunications. Show all posts
Wednesday, June 25, 2014
Thursday, September 13, 2012
Apple vs. Samsung - A paradigm shift?
They aren't calling it the patent wars for nothing. The current battle between two of technology's biggest heavyweights could set a historic precedent in the sector. As both Apple and Samsung fight for the smartphone and tablet crown, the latest battle isn't being decided by flashy new phones or consumer preference, but by lawyers and judges.
With two technology industry heavyweights finally coming to blows in the courtroom, the smartphone sector could be altered forever. The patent battle between Samsung and Apple will not only affect the companies, but the technology industry and consumers, too.
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